Celestial housekeeping
Privacy Policy
What Celestial Somm handles, what stays in your browser, and what happens when you show us a wine.
Effective August 23, 2026
The short version
Celestial Somm uses information to answer your wine questions, remember wines you choose to save, send communications you request, improve the product, and understand broader wine-discovery patterns.
We do not sell named individual drinking profiles. Producers cannot pay to change what Celestial Somm recommends.
Information you provide
- Camera requests: label photos and any context you provide, such as what you want, price, occasion, or comparison information.
- Saved-wine email: your email address when you ask us to send a recommendation and check in once later.
- The Pour: your email address, zodiac sign, and consent when you separately subscribe to the newsletter.
- Community radar: the wine or producer name, your explanation, relationship to the wine, optional link, optional email, and optional label photo you intentionally submit.
- Contact: information you send through the Contact form.
Camera photos
Camera photos are compressed in your browser and sent for analysis so Celestial Somm can identify and evaluate the wine. Celestial Somm does not intentionally retain Camera photos with your saved recommendations after that analysis.
Service providers involved in processing the request may temporarily process the image under their own service terms and data-handling practices.
Community radar submissions are different. If you intentionally upload a photo through “Put a bottle on our radar,” that photo may be retained with the submission for editorial, research, and product review.
Information stored in your browser
Celestial Somm currently uses browser storage rather than a traditional user account for several features. This may include:
- a pseudonymous browser identifier;
- your 21+ confirmation;
- up to 50 entries in My Bottles;
- saved recommendation details and related feedback tokens; and
- taste feedback you provide.
Your saved-wine email address is not intentionally stored in browser storage. Clearing Celestial Somm site data in your browser will remove browser-local information from that browser.
Interaction and product data
When you use Celestial Somm, we may create request identifiers and record information such as the wine requested, context you supplied, recommendation results, comparisons, saves, choices, feedback, timestamps, and technical success or error information.
We use a pseudonymous browser identifier to connect related interactions. It is not presented as an anonymous identifier because repeated activity from the same browser can be linked together.
How we use information
- to identify wines and provide recommendations;
- to save and restore recommendations you ask us to keep;
- to send requested transactional emails and one tasting follow-up;
- to operate The Pour when you separately subscribe;
- to respond to questions and community submissions;
- to troubleshoot, secure, and improve Celestial Somm; and
- to study aggregated or de-identified patterns in wine discovery, consideration, rejection, choice, and feedback.
Celestial Somm may create, publish, license, or commercialize aggregated or de-identified market insights. Those insights are intended to describe patterns across people or interactions, not to sell a named person's drinking profile.
Service providers
We use service providers to operate Celestial Somm. Current services include Cloudflare for hosting and server functions, OpenAI for Camera analysis, Airtable for operational records, Resend for transactional email, and a newsletter provider for The Pour.
These providers process information on our behalf or as necessary to provide their services. We may also disclose information when reasonably necessary to comply with law, protect rights or safety, investigate abuse, or maintain the security of the service.
Recommendation independence
Personal information does not buy influence over recommendations. Celestial Somm does not allow producers, importers, retailers, or other commercial partners to pay to change the ranking or recommendation a user receives.
If paid placements, affiliate relationships, sponsorships, or other commercial relationships are introduced in the future, they will be identified separately from independent recommendation logic.
Retention
We retain information only for as long as reasonably necessary for the purposes described here, including operating and improving Celestial Somm, providing requested communications, maintaining security, resolving disputes, and meeting legal obligations.
- Camera photos are not intentionally retained by Celestial Somm with your saved recommendation history after analysis.
- Browser-local information remains until it is removed by the product, reaches applicable local limits, or you clear the site's browser data.
- Transactional and product-interaction records are reviewed and retained according to operational need.
- The Pour subscription information is retained while you are subscribed and as reasonably necessary to maintain unsubscribe or suppression records.
- Community submissions may be retained while relevant to editorial, research, or product review.
Your choices
- You can use the Camera without joining The Pour.
- You can save locally without providing an email address.
- You can unsubscribe from The Pour using the link in newsletter emails.
- You can clear browser-local Celestial Somm data through your browser's site-data controls.
- You can request access, correction, or deletion of information reasonably linked to you through the Contact form.
Because some records are pseudonymous rather than account-based, we may need information from you to locate the relevant record, and in some cases we may not be able to reliably connect a pseudonymous record to a specific person.
Age
Celestial Somm is intended for adults age 21 and older in the United States. We do not knowingly design the service for children.
Changes and contact
We may update this policy as Celestial Somm changes. Material changes will be reflected by updating the effective date and, when appropriate, providing additional notice.
For privacy questions or requests, use the Contact form and identify the request as a privacy request.